These Terms of Service (Terms) govern the products you book or subscribe to with Red Ox Digital Pty Ltd trading as LetterDrops (LetterDrops, we, us or our). They apply alongside our written quote, the relevant product page on our site and any campaign brief or order we agree with you. By booking a campaign, subscribing to Shield, paying an invoice or approving a proof, you accept these Terms.
We currently offer two products:
- LetterDrops campaigns — a one-off local marketing drop built around a job you have just finished (Meta ads, and on the LetterDrop tier, postcards to nearby homes). Covered by sections 1–8.
- Shield — a monthly subscription tool that follows up your new enquiries automatically. Covered by section 9.
Sections 10 onwards apply to both products. Where the quote, the product page and these Terms conflict, the quote wins, then the product page, then these Terms.
Three things to know up-front.
1. We don't guarantee leads, calls or sales. Advertising and direct mail work, but the result depends on factors outside our control: your trade, suburb, season, market, pricing, response speed and the strength of your offer. We make no promise of a specific number of leads, a specific return on investment, or a money-back guarantee. See section 10.
2. Delivery and platforms have limits. Postcards are delivered through Australia Post and ads run on Meta. Delivery timing, letterbox access and ad approvals are controlled by those providers, not by us. See section 6 and section 7.
3. With Shield, you are the sender. Shield sends follow-up messages to your leads and customers on your behalf. You are responsible for having the consents those messages require and for what they say. See section 9.
1. What we do
LetterDrops sells localised marketing built around the jobs Australian tradies are already working on. Depending on the product and package you choose, this may include:
- Ad and postcard design built around your job photo and brand;
- A 7-day Meta (Facebook and Instagram) ad campaign in a radius (typically 1.6 km) around your job site, with the ad spend included in the package price;
- Premium printed postcards delivered to a set of nearby homes (on the LetterDrop tier);
- Lead capture by SMS to the mobile you nominate, and QR scans from the postcard;
- A simple post-campaign report; and
- The Shield follow-up subscription (see section 9).
Your written quote and the relevant product page set out exactly which of these are included, the area covered, the number of postcards and the price.
2. Booking and pricing
Prices are quoted in Australian dollars (AUD). We are not currently registered for GST. This means our prices do not include a GST component and we do not add GST to your invoice. If our GST registration status changes, we will update our pricing and let you know before it affects you.
The price you pay is the price shown in your quote or on the relevant product page at the time you book. For LetterDrops campaigns, the ad spend is bundled into the package price — there is no separate billing from Meta and no ad-budget top-ups.
Unless we agree otherwise in writing, a campaign is booked when you accept the quote and we receive payment in full. We may require payment up-front because design, print and ad spend are committed by us before your campaign goes live.
We may decline or pause a booking — for example, if the area is already booked by another tradie in your trade for the same window, if delivery can't be serviced in time, or if the brief breaches these Terms or applicable law.
3. Your photos, brand and content
You supply the job photos, logos, testimonials, business details and any other material you want us to use (Your Content). You warrant that:
- you own Your Content, or have all the rights and consents necessary to give it to us and have it printed, published and used in ads;
- you have permission from any property owner or tenant whose home or work appears in a job photo to use that photo in marketing;
- any people who appear identifiably in Your Content (faces, uniforms, name tags, vehicle registrations, etc.) have consented to that use, or you have removed/blurred them before sending;
- Your Content is accurate, not misleading, and complies with the Australian Consumer Law, the Fair Trading laws of your state, and any rules that apply to your trade (for example, electrical, plumbing or builder licensing requirements);
- any testimonials are genuine and you can substantiate any claim made in them; and
- Your Content does not infringe anyone's intellectual property, privacy, publicity or other rights.
You grant us a non-exclusive licence to use, reproduce, modify and publish Your Content for the purpose of designing, printing, distributing, advertising and reporting on your campaign (and to maintain a record of work delivered).
4. Proofs and approvals
We typically send a proof within 24 hours of receiving Your Content and the brief. Nothing goes to print or to ad review until you approve the proof in writing (email, SMS or WhatsApp is fine).
You are responsible for checking the proof carefully: copy, claims, prices, phone numbers, licence numbers, ABN and spelling. Once you approve a proof, you are taken to have accepted it as fit for print and publication. We won't reprint or refund for errors that were present in the proof you approved.
If you ask for changes after approval but before lodgement or ad launch we may agree to a re-proof. Design re-work and any extra print, lodgement or ad costs are payable by you.
5. Print production
We print on premium stock with full-colour, eco-friendly inks. Print is a manufacturing process: minor variations in colour, trim and finish (within commercial print tolerances) are not considered defects. Where reasonably practicable we will reprint material print defects at our cost.
Production typically takes 3–5 business days from your written approval. Lead times can extend during peak periods, public holidays, or if Your Content arrives in low resolution and needs re-supply.
6. Postcard delivery
On the LetterDrop tier, we print postcards and have them delivered through Australia Post to a set of nearby homes (typically the 25 nearest owner-occupied properties to your job). To choose those addresses we use publicly available property and land-ownership information, as described in our Privacy Policy. Postcards are addressed to the home (for example, "The Homeowner") — not to a named individual.
Delivery is governed by Australia Post's terms and operational standards, not by us. The following limits apply and are accepted by you when you book:
- Apartment blocks, gated communities and secured premises may not be deliverable, or may receive partial coverage, depending on access on the day of delivery.
- We confirm lodgement, not individual delivery. We can confirm that your postcards were printed and lodged for your area in the agreed window, but we cannot confirm delivery to any specific street number.
- Delivery windows are typically 5–10 business days from lodgement, but Australia Post may take longer due to volume, weather, public holidays, regional remoteness, industrial action or other operational factors. The "Trust Sandwich" sequencing — ads first, postcard about a week after the ads finish — depends on Australia Post timing and is a target, not a guarantee.
- We don't control or insure the print piece in transit. Damage, weather exposure, mis-delivery or non-delivery by Australia Post are not events we can control or remedy beyond the rights you have against Australia Post directly.
- Re-drops are not automatic. If something goes materially wrong with delivery, we will pursue Australia Post on your behalf and pass on any credit or re-delivery we recover. We don't promise to fund a re-drop ourselves.
The number of postcards we book is the number we print and lodge, not a guarantee of the number of homes that ultimately receive one.
7. Meta ads
The Meta ad component runs for the period stated in your quote (typically 7 days) in a radius (typically 1.6 km) around your job site, with the ad spend included in the package price. Ads are subject to Meta's own policies and review process. Meta may reject creative, restrict targeting, pause delivery or change platform rules without notice. We will work within Meta's rules to deliver your campaign, but we don't control and don't guarantee Meta's ad approvals, impressions, reach, clicks or conversion outcomes.
8. Lead capture, QR codes and reporting
Leads from a LetterDrops campaign reach you by SMS to the mobile you nominate and by QR scans from the postcard. There is no separate ad dashboard for you to manage and no chasing of cold leads through Meta.
The post-campaign report covers QR scans, landing-page visits and Meta engagement. This data is provided as-is from the relevant platforms; we don't hand-verify each interaction's quality or attribution.
9. Shield subscription
Shield is a monthly subscription tool that follows up your new enquiries automatically — for example, rescuing a missed call, capturing a new web lead, turning a landline voicemail into a lead, chasing a quote that's gone quiet, or sending a review request once a job is done. Shield works through a messaging app you already use and keeps a record of your leads.
- Subscription and billing. Shield is billed monthly in advance at the fee shown on the Shield page. It continues until you cancel. There is no fixed-term lock-in.
- Action allowance. Your plan includes a monthly allowance of "actions" — an action is a job Shield completes for you. Staying in the loop (your alerts, summaries and lead history) does not use your allowance. If you need more than your monthly allowance, you can buy a top-up pack; unused top-up actions roll over as described on the Shield page. Top-up purchases are non-refundable.
- You are the sender. Messages Shield sends to your leads and customers are sent on your behalf and in your name. You are responsible for ensuring you have the consent those messages require under the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth), for what the messages say, and for honouring opt-outs. We provide the tool; you control the recipients and the content.
- Calls and voicemail. Where Shield handles missed calls or voicemail, you are responsible for any notice or consent required under the call-recording and surveillance laws of your state or territory. We handle that information as a service provider, as set out in our Privacy Policy.
- Availability. Shield depends on third-party services (the messaging app, telephony carriers, Meta and others). We provide Shield on a best-efforts basis and don't guarantee it will capture every lead, or that every message will be delivered, on time or at all.
- Cancellation. You can cancel Shield at any time, effective at the end of your current billing period. We don't refund part-months. After cancellation, your access ends and we handle your data as set out in the Privacy Policy.
10. No guarantee of results
We design, print, distribute, advertise and automate follow-up. We do not guarantee:
- any specific number of leads, calls, jobs or sales;
- any specific cost-per-lead, return on investment or revenue uplift;
- any specific level of reach, impressions, scans, deliveries or engagement; or
- any outcome that depends on the response of the public, the strength of your offer, your follow-up, the market or seasonality.
We do not offer a money-back guarantee, a leads guarantee or a results guarantee. Any informal "rules of thumb" we share about typical response rates are educational only. They are not contractual promises and they are not representations you should rely on when deciding to book.
11. Cancellations and refunds
LetterDrops campaigns. Because every campaign is bespoke and our costs (design, print, lodgement and ad spend) are committed early, refunds are limited:
- Before design starts: full refund less any third-party fees we have already incurred.
- After design starts, before proof approval: refund of the unused portion at our discretion, less a reasonable design fee for the work completed.
- After proof approval: non-refundable. Print and lodgement are committed.
- After lodgement / once ads start: non-refundable. Distribution cannot be recalled and ad spend has been allocated.
Shield. The monthly fee is non-refundable once a billing period has started; cancellation takes effect at the end of the current period (see section 9). Top-up packs are non-refundable.
None of this affects rights you have under the Australian Consumer Law that cannot be excluded. See section 13.
12. Intellectual property
The designs, landing pages, copy, layouts, fonts, templates and software we create or operate (including Shield) remain owned by LetterDrops. On full payment, we grant you a perpetual, non-exclusive, non-transferable licence to use the final artwork and landing-page content for marketing your own business. You may not on-sell the artwork, license it to other tradies, or strip our small attribution mark without our written permission.
Your Content remains owned by you (or its rightful owner). LetterDrops may include work we have produced, including ads or postcards featuring your business, in our portfolio, case studies and marketing, unless you tell us in writing that you do not want this and we agree.
13. Australian Consumer Law
Where you acquire our products as a "consumer" under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)), you have non-excludable consumer guarantees, including that our services will be rendered with due care and skill and be reasonably fit for any purpose we have agreed. Nothing in these Terms excludes, restricts or modifies those guarantees.
To the extent permitted by law, our liability for breach of a non-excludable consumer guarantee is limited (at our option) to re-supplying the relevant service or paying the cost of having the service re-supplied.
14. Liability
Subject to section 13 and to the extent permitted by law:
- Our total aggregate liability to you arising out of or in connection with a campaign or your Shield subscription, whether in contract, tort (including negligence), under statute or otherwise, is capped at the fees you have actually paid us in the 6 months immediately before the event giving rise to the claim.
- We are not liable for any indirect, consequential, special or punitive loss, or for any loss of profit, loss of revenue, loss of business opportunity, loss of goodwill or loss of anticipated savings.
- We are not liable for the acts or omissions of Australia Post, Meta, messaging-app providers, telephony carriers, our printers or any other third party providing services in connection with your campaign or subscription, beyond passing on to you the rights and remedies (if any) we are able to recover from them.
15. Your indemnity
You indemnify us against any claim, loss, damage, cost (including reasonable legal costs) or liability arising from:
- Your Content (including any IP, privacy, defamation, misleading-conduct or licensing claim relating to it);
- messages or calls sent or handled through Shield on your behalf, including any breach of the Spam Act, the Do Not Call Register Act, privacy or call-recording laws relating to your recipients;
- any breach by you of these Terms or applicable law (including the Australian Consumer Law and any trade licensing rules); or
- your business operations, customer dealings or service delivery to a lead introduced by a campaign.
16. Privacy
Our handling of personal information (yours, your customers' and members of the public who interact with a campaign or with Shield) is set out in our Privacy Policy. By booking or subscribing, you confirm you have read it and authorise us to handle personal information on the terms it sets out. Where Shield handles your customers' or leads' personal information, you confirm you have the authority and consents needed for us to do so on your behalf.
17. Suspension and termination
We may suspend or terminate a booking or subscription with notice if you fail to pay an invoice when due, materially breach these Terms, supply Content or send messages that are unlawful, misleading or infringing, or if continuing would in our reasonable view expose us or our partners to legal, reputational or platform-policy risk. Where we terminate for your breach, fees already paid are non-refundable to the extent we have committed costs.
18. Disputes, governing law and general
- If a dispute arises, contact us first. We'll try to fix it without lawyers.
- These Terms are governed by the laws of Queensland, Australia, and you and we submit to the non-exclusive jurisdiction of the courts of that place.
- If a clause is unenforceable it is severed; the rest stays in force.
- We may update these Terms from time to time. The version that applies is the version published on our site at the time you book or, for Shield, at the start of your current billing period.
- You may not assign these Terms without our written consent. We may assign them to a related entity or a buyer of our business.
19. Contact us
- Red Ox Digital Pty Ltd trading as LetterDrops
- Email: info@letterdrops.com.au
- SMS / WhatsApp: +61 494 720 298
- ACN: 690 623 646