For top-rated trade operators
Don’t let your local fame drive away with your truck. We turn your just-finished work into a micro-billboard locked to that exact block.
Snap your finished work and text us the street from the cab before you leave site.
Real postcards to the closest owners on the street, plus 7 days of local ads blanketing their feeds.
Neighbours see your name everywhere. Next premium upgrade, you’re the default choice.
When the owners next door
See your ad in their feed.
Notice your truck on the block.
Know you just wrapped high-value work down the road.
They trust you
instantly.
It’s not about gambling on a quick, lucky click. It’s about owning the block, so you’re the only trade they think of.
Snap your finished work and the street, straight from the cab before you drive off.
Our engine cross-references the location data and builds a localised campaign preview within 24 hours.
Postcards land in the closest letterboxes while local ads blanket their feeds for 7 days. You own the block.
Choose pure digital feed saturation, or a coordinated physical and digital drop. Both built around the premium job you just wrapped.
You send the job.
We handle the rest.
Each piece does specific, high-intent work to capture the neighbourhood. Open the tabs to see how the postcard, the owner filter, and the data-driven ads each pull their weight.
Component 01: The personalised postcard
Each postcard carries a real photo of the job you just finished and names the specific street it's delivered to. Not a generic flyer with a stock image. A premium piece of mail that looks like it was made for that street.
That's the whole point of personalised print: a card referencing their block, arriving right after work happened next door, lands as undeniable local proof, not junk mail.
Component 02: The owner filter
A standard flyer drop wastes 40% of its budget on renters who don't own the home and can't sign off on high-ticket installs or structural upgrades. LetterDrops plugs that leak.
We run a check against local land registry and council property files to screen out renters, corporate shopfronts and vacant blocks. Your message lands only with the people who hold the deed and can approve a premium quote.
Component 03: The local ad-tech engine
Meta enforces a 1.6 km minimum radius on dropped location pins. Call out a single street and your ad looks broken to neighbours blocks away.
We solve it by reading the property data of that whole pocket to find the common denominator, then match the exact architectural archetype, home age or build profile of that circle. A targeted local ad that stops the scroll for every resident in the area.
Every campaign starts with a real job, then turns into personalised postcards and 7 days of Meta ads, built around the street you just worked on.
They saw your truck while you finished the job next door. That same week, your face is all over their Facebook feed for seven days straight. Then, just as the ads wrap, your personalised postcard lands in their letterbox to keep the billboard running. Same tradie, three sightings, one street. Something breaks, they don’t Google it. They ring you.
A mate’s recommendation, without you knocking on a single door.
Three layers of presence.
Trust Sandwich!
Every campaign starts with a real job, then turns into a localised presence machine built around the street you just worked on.
Traditional billboards cost thousands and waste your money on drivers three suburbs away. Junk mail goes in the bin; agencies lock you into a retainer. We drop a micro-billboard over the right block for a single flat fee, zero contract.
Unaddressed bulk flyers
Traditional agency
The Digital Drop
$179
The LetterDrop
$228
Upfront commitment
Bulk flyersCheap print, but minimum runs of 1,000+ leaflets.
Agency$1,500–$3,000 monthly retainer, plus a 6-month lock-in.
Digital Drop · $179$0 retainer. One-off, pay-as-you-go for a single job zone.
LetterDrop · $228$0 retainer. One-off, pay-as-you-go for a single job zone.
Setup friction
Bulk flyersYou organise printing, pickups and catalogue drop networks.
AgencyHours of onboarding calls, ad-account access and reporting meetings.
Digital Drop · $179Zero setup. Text the photo and address from your truck in 5 seconds.
LetterDrop · $228Zero setup. Text the photo and address from your truck in 5 seconds.
Where leads land
Bulk flyersHope someone keeps the flyer on the fridge and calls before it’s tossed.
AgencyBuried in a Meta Business Suite dashboard you have to log in and dig through.
Digital Drop · $179Straight to your mobile by SMS. No Meta dashboard, no chasing cold leads.
LetterDrop · $228Straight to your mobile by SMS, plus QR scans from the postcard.
Target accuracy
Bulk flyers40%+ wasted on renters who can’t sign off on high-ticket quotes.
AgencyLoose, city-wide targeting that bleeds spend on irrelevant clicks.
Digital Drop · $179Hyper-targeted feeds inside a strict 1.6 km neighbourhood pocket.
LetterDrop · $228Public land registry isolates only the actual homeowners on the street.
Visual impact
Bulk flyersBundled inside supermarket catalogues. Looks like junk mail.
AgencyGeneric, stock-heavy ads shown broadly across the region.
Digital Drop · $179A premium ad built for the homeowners within 1.6 km of your job, putting your face and your finished work right in their feed.
LetterDrop · $228A postcard naming their street and showing your work next door, plus the social ad.
Campaign presence
Bulk flyersOne flyer, straight to the recycling bin, then silence.
AgencyBroad impressions over a huge map, with no physical reinforcement.
Digital Drop · $179Seven days of automated Meta feed presence while you’re fresh.
LetterDrop · $228The Trust Sandwich: 7 days of local feed saturation, then a postcard a week later to keep you on the block.
You’re paying for
Bulk flyersA mountain of cheap paper, ignored by the wrong people.
AgencyAccount-manager salaries, overhead and vanity-metric reports.
Digital Drop · $179Pure local relevance delivered to nearby property owners.
LetterDrop · $228Total street dominance: the right doors and screens around your job.
Doesn’t matter how cheap the flyer is if it goes in the bin.
One job in. Total street dominance. Pick pure digital feed saturation, or the full physical-plus-digital Trust Sandwich.
Your just-finished job, turned into a digital billboard that saturates the exact streets around it for 7 days.
Letterdrop my last jobIncludes
Everything in the Digital Drop, plus a premium card in real letterboxes — mailed to the homes right around your job.
Letterdrop my last jobEverything above, plus
Real campaigns. Real jobs next door.
"Wrapped a premium switchboard upgrade across town, texted a photo and the street from the cab, and the ads were live that afternoon. A week after they finished, the postcards landed and kept us in front of the whole block. Two more premium bookings on the same street within a fortnight. Felt like we owned that block."
"$179 to drop a billboard over the exact block I just worked on? Easy yes. No agency retainer, no contract, no marketing meeting. They send a mockup first, I tap approve, and the ads are live. First time local marketing has actually felt dead simple."
"No logins, no agency catch-ups, no chasing copywriters. After every high-ticket build I text a photo from the cab. The feed ads run for a week, then the postcards land to keep us on the block. A few weeks on, the whole estate knows our trucks."
Send us your latest project photo and the street, and we'll render a localised campaign preview first so you can see exactly how it looks before spending a cent.
Send a job & streetDrop a billboard over the block before your local fame drives away with you.
FAQ
Quick answers. Anything else, just text us.
A generic flyer drop hits every mailbox: renters, shops and vacant homes. Most of it goes straight into the recycling bin.
We use public land registry files to filter to homeowners only, then pick the closest homes to the job you just finished. Each card is personalised to their street.
Fewer prints, but every card lands with someone who has the financial authority to hire you.
No.
Every campaign is a completely independent, one-off transaction. You only pay for the job you're launching, and you can stop, skip weeks, or change target areas whenever you like.
No retainers, no contracts, no marketing meetings.
Yes. Nothing goes to print or to live ad feeds until you give us the digital sign-off.
We send your custom campaign proof to your phone within 24 hours of receiving your job photos and the street. You can request changes to layout, text or imagery.
Once you're happy, we lock it in and launch.
Yes.
Whether you choose the $179 Digital Drop or the $228 LetterDrop, the price includes your full 7-day Meta ad budget covering the 1.6 km radius around your job.
No ad-budget top-ups, no separate billing from Facebook, no surprise invoices. Everything is bundled into one one-off transaction.
Your campaign mockup arrives on your phone within 24 hours of submission.
For the Digital Drop, the moment you approve, the local Meta ad engine launches your feed assets that same afternoon.
For the LetterDrop tier the ads still go live straight away and run for 7 days. The postcards take longer on purpose: printing and Australia Post addressed delivery run about two weeks, so they land roughly a week after the ad burst finishes, continuing the billboard once the feed wraps. Feed first, then the postcard, so you stay on the block for weeks, not days.
High-value residential contractors: electricians, plumbers, builders, roofers, landscapers, painters, solar installers and HVAC specialists.
Any trade where your vehicle is active on the street and your high-ticket services could be needed by the surrounding homeowners.
Both tiers send leads straight to your mobile. Calls, quote requests and texts off your ads come through by SMS, so there's no Meta dashboard to log into.
On the LetterDrop tier, each postcard also carries its own QR code that scans straight to your contact details. Every scan is logged, so you'll see exactly how many neighbours responded.
If Australia Post delivers mail there, we cover it.
The physical drops run through Australia Post's addressed mail service, so we can target almost any residential street across Australia.
Send us your latest job address and we'll confirm your coverage.
